Educating yourself to recognizing what editorial print modeling realistically "looks" like in a high fashion magazine is the first step to understanding the variations of the different types of editorial modeling and how it is different from the other more common types of "commercial" print modeling work. Editorial work in a magazine is a huge "jump-start" for a fashion model's career. It is the experience many strive for.

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"Editorial" print modeling refers to "magazine experience" for the model where a "story" is being told without words, but rather by photographic pictures (or groups of pictures) of the model in a high fashion magazine.

 

This type of print modeling carries a very "prestigious" landmark on a model's career. Its' work includes the current fashion and beauty trends of society by showcasing designers, make-up, hairstyles, skin care, etc. as told and expressed via a pictorial story.

 

Editorial modeling can even tell a story about all of the different aspects of people's lifestyles. If you pick up any high-end fashion magazine you can find numerous examples of editorial print work.

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Some editorials in magazines are considered so prestigious because they set the standards and trends for the current and "near future" of the market that the pictorial story is being told about. Refer back to those magazines that are from months, years, or even decades ago.

 

Somehow, the editorial pictures you may find from that period of time have been a part of the history of fashion, beauty, or lifestyle as represented by that magazine's staff.

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Who thinks of the concepts of editorial stories in those elite high fashion magazines? There are teams of people all over the world who work for the various high-end magazines that have their input.

 

These people write and create their concepts of what styles, models, designers, and trends are "IN" for any unknown given period of time. That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an "editorial" is not an advertisement for any "specific" company, so if you see one specific product being advertised with its' logo, then it's an ad...that's something different called a commercial print advertisement.

 

If it "looks" editorial, but you see the company name in large print...it is meant to tell a story for that company's image of what they want to sell to the consumer.

 

High end fashion and beauty clients can place some creative, multi-page print ads into magazines that may mimic an editorial spread. The biggest difference is the rate that the model gets paid for doing a commercial, fashion ad for a high end client versus an editorial fashion spread for a magazine.

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For the purposes of editorial modeling, pay close attention to how expressive, awkward, dramatic, artistic, and creative the poses of the model are versus the more refined poses you would see in a catalogue that emphasizes selling the clothes as

 

#1. Remember, the editorial model promotes the story and concept via editorial pictures in magazines where the main emphasis is on the story or trends. In the magazine's editorial (pictorial) spread there will be some sort of reference to names of designers and the cost of garments and/or accessories that are being featured, but it is not meant to act as a dedicated advertisement.